The WoW Team

Jakob Weber

Co-owner & Tour Guide

Hi! I'm Jakob. When I'm not leading tours, you'll find me hiking, biking, skiing and mushroom foraging around British Columbia and beyond. I'm passionate about sharing off-the-beaten-path places and experiences with our guests.

  • Trained in Standard First Aid CPR/AED C in British Columbia, Avalanche Safety, Crevasse Rescue and Ski-Instructing.

  • Fluent in both English and German. Intermediate French and Spanish.

  • Class 4 Commercial Driving Licence in British Columbia.

Ben Direen

Co-owner & Guide

Hi! Ben here. I have spent more than a decade guiding tours and luxury hospitality experiences across British Columbia, Alberta, Alaska, Yukon, Australia, and New Zealand. I am passionate about gathering and sharing local insights and history in a bespoke way. I am committed to providing sustainable and ethical experiences that respect people and the planet. When I'm not leading tours, you'll find me running, playing rugby, hiking, playing guitar, hunting down specialty coffee and exploring new places to take our guests.

  • Trained in Standard First Aid CPR/AED C in British Columbia.

  • Fluent in English. Basic/conversational Spanish.

  • Class 4 Commercial Driving Licence in British Columbia.

Ben Direen on a hiking tour at Emerald Lake
Ben Direen on a hiking tour at Emerald Lake
Ben Direen at Yellowstone National Park sign
Ben Direen at Yellowstone National Park sign